Social Listening and Seizing The Marketing Goldmine – A Lesson From Wendy's To All Brands

Updated: Jun 28, 2021

I love a good Wendy’s burger. Yes, Wendy burgers are bad for you. The food is loaded with fat, sodium, and harmful additives, but full of deliciousness.

The first burger chain opened well before I was born but quickly became known for its square beef patties, made from fresh beef, and iconic Frosty desserts.

My first recollection of Wendy’s powerhouse marketing was from their 1984 famous commercial “Where’s the Beef”

Three elderly ladies standing around a competitor’s burger, praising the “big, fluffy bun” only to pull it apart and see a tiny patty. I was 7 and had no idea about marketing, but to this day the commercial vividly stands out in my mind.

Since then, Wendy’s has proven time and time again, they are masterful marketers. If fast food marketing were an Olympic sport, Wendy’s would stand on top of the podium holding the gold medal. Judges wouldn’t even award a silver and bronze.

Speed, agility, and a great message. That’s how Wendy’s marketing differentiates its brand. The culture of innovation and creating an emotional connection has been built in their DNA, evolving from TV commercials to social media.

Today’s messaging has the same ingenuity and uniqueness as the “Where’s the Beef” commercial and their Twitter account is one of the most famous accounts in the world. While they may not be your favorite fast-food chain, you’ve got to appreciate their Twitter persona.

Few brands take a more serious approach to social listening. The chain has gone viral countless times for their savage roasts and rivalries with competitors. But the responses are what we all crave.

Follow them on Twitter but only mention them if you dare. Your tweet may carry further than you can ever imagine, and you may find yourself at the receiving end of a good roast.

Come on! What brands are brave enough to put themselves out there like Wendy’s?

Just for fun, here’s a few more…