"I'M NOT A CAT!" WHEN VIDEO CONFERENCES GO WRONG AND HOW TO PREPARE FOR YOUR VIRTUAL SALES CALL

Are you uncomfortable selling over Zoom? If you are like many in the current pandemic world, selling over a computer might be outside of your comfort zone. Walking into a board meeting, presentation in one hand, the other extended for handshakes isn’t happening these days.

Imagine preparing a major sales presentation for days or even weeks only to have technology fail you at your big moment; or even worse, user error.


That is exactly what happened in a virtual courtroom hearing in Texas this week when an attorney unintentionally changed his filter settings to a cat.


“I’m prepared to go forward with it. I’m here live. I’m not a cat,” attorney, Rod Ponton declared to a judge during a hearing. For 30-plus hilarious seconds, Ponton was indeed a cat. Just watch.



As you watch Ponton’s facial expressions, you can see his mouth and eyes moving, all through the cat filter. Can you imagine the chaos behind the screen? Ponton, profusely sweating, sitting in his chair backed away from his desk while his assistant leans over double-clicking the mouse at a feverish pace.


What is missed while watching Rod Ponton’s cat filter is Jerry Phillips in the top right. He is doing his best to contain his laughter or maybe disgust. It’s a little hard to distinguish.


Like millions of other Americans, this lawyer was just trying to make the best of unconventional work settings caused by the ongoing coronavirus pandemic.

Here’s the problem…


Our sales reps are in the same circumstances. Virtual selling is now the norm and sales reps have been forced to adjust. Lead generation, qualifying, and the final sales presentation have all gone virtual.


Businesses must create a seamless buyer experience in a world where many sales reps a