E14: Relationships Are The Foundation: How To Build And Maintain Trust w/ Danielle McConnell
How do financial advisors win the battle for trust? When clients trust you, they believe your promises, give you access to the most intimate financial details, take your advice, and provide you with referrals. It is impossible to exaggerate the role of trust in the financial sector. The financial services industry is at a crossroads today. Clients, conditioned by their experiences in other realms, expect financial experiences that address their wants, needs, and goals seamlessly. Delivering on client expectations has become increasingly difficult. Our latest episode features a powerhouse guest from the financial sector. Danielle McConnell, a prolific storyteller and Wealth Advisor with Wealth Strategies Partners, shares her views on the industry and how she ultimately builds and maintains trust with her clients. Her notable accomplishments include: • Recognized as a Power Leader in Finance by the NBJ • A Nashville Business Journal Top Forty Under 40 winner • American Bankers Association member of the Under 40 in Wealth Management • Graduate of Young Leaders Council and member of Collective 615 • A bachelor’s degree in Management form Morehead State University and MBA from Xavier University
E13: Build Your Community, Build Your Business w/ Kristen Davis and Melanie Scott, Nurture The Next
We live in the world of the consumer. Our potential customers have more choices and information than ever. Brands that align themselves with causes directly correlated to their core values reflect a greater connection to their customers and improve employee engagement. In our latest episode, we sat down with Kristen Davis and Melanie Scott from Nurture The Next, a nonprofit organization service the state of Tennessee. Nurture The Next believes that parenting matters. Nurtured children grow into resilient, capable adults, and nurturing homes are built by parents who have the knowledge and a positive support system to help them. That’s where Nurture The Next comes, reflected by their tagline, “Raising the next generation, together.” Kristen and Melanie detail how companies benefit specifically from their partnership and the great work they do across the state. To cap it off, we offer advice on how to get involved with nonprofits beyond monetary donations to boost your bottom line.
E11: Building Company Culture The Right Way w/ Lauren Sikes
There’s a lot of buzz around company culture today. That’s because it’s a candidate’s market and employees place a higher value on work environment and employee experience. A strong company culture improves retention and engagement; therefore, it’s critical to build a company culture that will excite employees and prospective candidates. We are joined by Lauren Sikes, Founder & CEO of the Truth Collective. Lauren outlines what leaders should be doing to set a strong foundation of who you are and where you’re going. Her company is for people who want to do life, work, culture, and leadership differently. Those who desire authentic, honest, and transformative conversations. Lauren is a Nashville native. She earned a bachelor’s degree in Social Work from Miami University and a Master’s in Teaching from Pace University. Lauren Sikes truthcollectiveco.com
E10: Dream Big! Women in Sales Are Game-Changers w/ Cynthia Barnes
Cynthia is the founder and CEO of the National Association of Women Sales Professionals (nawsp.org), 2021 Salesforce influencer, 2020 LinkedIn Top Sales Influencer, a highly sought-after global keynote speaker, and an pioneering champion for Women in Sales. Cynthia is the podcast host of Unstoppable, with Cynthia Barnes, best-selling author of Reach the Top 1%: A Strategic Game Plan for Warrior Women in Sales and is known for motivating others to feel confident, empowered, and brave. Her insights and unique understanding of what it takes for women sales professionals to excel have made her a sought-after expert, having appeared in over 250 major media outlets around the nation – including appearances in Forbes and the Wall Street Journal. Cynthia lives by the motto “I’m in it to Win it!”
E9: Writing Original Content, The Potential of LinkedIn, & College Football w/ DJ Waldow (part 2)
Our guest hails from Sacramento, CA. He is a serial entrepreneur - co-founder of Simple Summers and owner/writer of 3LTRZ, LLC - a former teacher, holds two master's degrees (business and education), podcaster, co-author of "The Rebel's Guide To Email Marketing", and a huge Michigan Wolverines fan. In part 2, we discuss the power of LinkedIn, why this tool is severely underutilized, and how to personalize your content for maximum engagement.
E8: Writing Original Content, The Potential of LinkedIn, & College Football w/ DJ Waldow (part 1)
Our guest hails from Sacramento, CA. He is a serial entrepreneur - co-founder of Simple Summers and owner/writer of 3LTRZ, LLC - a former teacher, holds two master's degrees (business and education), podcaster, co-author of "The Rebel's Guide To Email Marketing", and a huge Michigan Wolverines fan. In part 1, DJ offers marketers advice on writing great content, how he found his passion, and the components of a great blog article.
E7: Video Marketing Is Not The Future, It's The Now! w/ Noah Cordell and Patrick Brunner
Co-owners, Noah Cordell and Patrick Brunner, of Corner Media join the Accelerate The Pace podcast to discuss the power of video marketing. Talented, experienced, and friends since college, they saw the need for quality marketing videos which led to the creation of their company. In this episode, we break down how video engages audiences as part of marketing campaigns, the missteps companies take, and the types of video content marketing that are most effective.
E6: Aligning Sales and Marketing w/ Baxter Webb
HAPPY HOUR EDITION! Baxter Webb, VP of Marketing & Education, joins us for a late night evening to share best practices for organizations to align sales and marketing efforts. Baxter is a highly successful marketer, a Nashville Business Journal Top Forty Under 40 winner, started a healthcare company that won the Next Award for the Healthcare Startup of the Year Award, holds a MBA from the Owen Graduate School of Management at Vanderbilt, and is an Eagle Scout. The conversation sheds light on missteps businesses take in working in siloes and gives tips on what you can implement now.
E5: Webinars to Close Sales
Webinars are a powerful tool to in marketing and business development. Preparation, promotion, content creation, and follow up are key to hosting a successful event. In this episode, we dive into the 9 components that go into a successful webinar. Our guest is Dave Toeben, President of Insight Insurance Services. Dave walks through his process on building trust and earning new business from his latest webinar.