Mar 233 minHow To Get More Appointments With A Simple Call-To-Action TweakOpportunities are lost when you ask clients to "call for an appointment". Get your CTA right!
Mar 34 minWhy the disconnect exists in financial sales between “We’re so great!” and “You’re terrible!”Imagine getting an email from, Bob, an old friend you’ve lost contact with asking “I’d love to catch up.” Sounds great, right? You email...
Nov 22, 20214 min6 Creativity Lessons from the Faux 'Kyle Scheele Meale' Marketing CampaignI am convinced the most creative individuals aren’t working in marketing and certainly not in a sales position. If you want to test my...
Aug 24, 20213 minThe Rise of Empathy-Based Marketing. It’s Needed Now More Than Ever.Recently, a mom went viral for recording her back-to-school shopping experience at Target. While most parents are vocal about the amount...
Aug 10, 20212 minATP Strategies and Corner Media Nashville Strategic Partnership AnnouncementATP Strategies LLC, a marketing services and sales strategies firm, announces it has partnered with Corner Media Nashville to further expand
Jul 9, 20213 minCreative, Funny, Nostalgic... Someone Give This Man A Job!Simply creating content isn't enough. Brands need to create content that is useful to their audience and distributed to them in their prefe
Jun 25, 20213 minSocial Listening and Seizing The Marketing Goldmine – A Lesson From Wendy's To All BrandsI love a good Wendy’s burger. Yes, Wendy burgers are bad for you. The food is loaded with fat, sodium, and harmful additives, but full...