Why the disconnect exists in financial sales between “We’re so great!” and “You’re terrible!”
Imagine getting an email from, Bob, an old friend you’ve lost contact with asking “I’d love to catch up.” Sounds great, right? You email...
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- Aug 23, 2021
- 3 min
The Rise of Empathy-Based Marketing. It’s Needed Now More Than Ever.
Recently, a mom went viral for recording her back-to-school shopping experience at Target. While most parents are vocal about the amount...